3660 istyle

【English edition】Prime Market

3660 istyle explanation

  • Prime Market
  • Management, marketing business, and retail business of the comprehensive cosmetics and beauty website “@cosme”
  • @cosme STORE Aeon Mall Urawa Misono store, @cosme STORE Amuest Hakata store, SYDNEY by @cosme Atre Kameido store renovation
  • @cosme monthly unique users hit a plateau at 17.6 million
  • @cosme members: 9.6 million, increasing trend
  • After the coronavirus, profit surplus turned positive for the first time in 4 years, reaching +500 million yen
  • EBITDA record high

Business

Marketing support

Operates @cosme, a comprehensive cosmetics and beauty site (more than 42,000 domestic and international brands, 370,000 cosmetics product database, cumulative reviews exceeding 18.1 million), related services, BtoC billing services, etc. In addition, we offer advertising services for cosmetics brands and SaaS-type marketing support services.

Retail

Operates the cosmetics specialty EC site “@cosme SHOPPING”, the cosmetics specialty store “@cosme STORE”, and @cosme’s flagship stores “@cosme TOKYO”, “@cosme OSAKA”, “Tokyo Komachi” and “Sydney”. It is possible to feed back the data, experience, and know-how gained from developing your own retail business to the platform and use it to strengthen @cosme.

“@cosme STORE” is a cosmetics specialty store with the theme of “cosmetics you can try, meet, and be destined for.” Utilizing @cosme’s database, we select “products that consumers are looking for.” We handle products ranging from a few hundred yen to tens of thousands of yen.
The number of stores (35 stores / as of September 2023) and sales (approximately 19 billion yen / June 2023), the first roadside store opened in January 2020, and is the gateway to the @cosme platform. Naru’s flagship shop “@cosme TOKYO” opens in Harajuku, Tokyo. The sales floor area is approximately 400 tsubo, and we handle approximately 700 brands and 25,000 products.
Furthermore, in September 2023, we will open Kansai’s first flagship shop “@cosme OSAKA” in Umeda, Osaka. The cosmetics specialty store “Tokyo Komachi” will be added to the group in 2022, and the cosmetics specialty store “Sydney” will be added to the group in 2023.

Global

We are promoting @cosme as a global platform centered on the Global Master Database, which aggregates information on cosmetics and beauty from around the world. We provide an app that allows countries around the world to view cosmetics and beauty information from around the world in their own language. @cosme'' has been operating in Taiwan and Hong Kong, and has opened a store in China's Alibaba'sTmall Global” since 2015. It features @cosme’s know-how, product experience opportunities for local users, various beauty-related content using data, and ranking information. Obtained 1.5 million followers, the most in the cosmetics store category on Tmall Global. In 2018, Tmall’s approximately 100 million daily active female users were awarded the 2018 Authorized Word of the Year Award as the company that provides the most supported and referenced word-of-mouth rankings when shopping online over the past year. (the most prestigious review ranking award).

Other

We operate a human resources dispatch business that dispatches beauty staff to cosmetics retail stores, operate @cosme CAREER, and an investment development business that invests in companies at a wide range of stages, including those that have just started.

Fiscal period

Jun.

3660 istyle Sales/Profit

Fiscal year ending June 2024

Sales:56 billion yen(+30.8%) 

  • Marketing support:8.34 billion yen(+11.9%)
  • Retail:4.21 billion yen(+44.2%)Store+52%、EC+32%
  • Global:3.93 billion yen(△10.5%)
  • Other:1.66 billion yen(△8.5%)

Operating profit:1.94 billion yen(+137.4%) Gross profit:24.6 billion yen SG&A:22.7 billion yen

  • Marketing support:1.61 billion yen(+42.3%)
  • Retail:2.63 billion yen(+42.3%)
  • Global:△0.2 billion yen(△1.2億円)
  • Other:0.25 billion yen(+12.6%)

Ordinary profit:1.72 billion yen(+341.2%)

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